Bath & Body Works is taking fragrance to the supernatural thanks to our latest collaboration with Netflix and one of their most popular series, Stranger Things. We’ve developed a special-edition candle collection inspired by several iconic characters and their favorite things.
Now, fans of the series and our brand can binge their favorite season, light a candle and immerse themselves in a viewing experience like no other!
Go behind the scenes with Jamie Sohosky, Bath & Body Works Chief Marketing Officer, and Maraga Martens, Bath & Body Works AVP of Merchandising, for an inside look at how we brought the collection to life and how we’re engaging customers and fans in a unique viewing experience powered by fragrance.